If you think “viral marketing” only refers to making videos or memes to get shares on social media, there’s a reason you’ve found it difficult to grow your business.
In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. Developed over years of research and more than a decade of starting, growing, and selling startups, Viral Hero includes a detailed breakdown of the many types of viral marketing, their various techniques and strategies, clear explanations of abstract and often misunderstood theories, simple tactics for measuring and predicting your viral growth, and actionable steps for making your product spread like wildfire. Using detailed examples from real high-growth companies, Viral Hero is a comprehensive, approachable resource that gives you all the tools you’ll need on your journey toward becoming a viral hero for your business.
"If you think "viral marketing" only refers to making videos or memes to get shares on social media, there's a reason you've found it difficult to grow your business."
ABOUT THE AUTHOR
Travis Steffen, author of Viral Hero, is a serial entrepreneur with 7 successful exits (and a few crash-and-burn failures) to his name. As a growth engineer, he specializes in building products that grow themselves. After nearly a decade of running startups, Travis began to adopt a different way of building products by building the viral loops first, then finding product details that fit inside those structures. After seeing this strategy work, he set a goal to gain a deeper understanding of viral marketing mechanics so he could create a resource to teach founders and growth engineers how to use creative product architecture to grow their companies – rather than burning giant piles of cash. The result is Viral Hero – which has recently also expanded into an agency and accelerator. Travis currently lives in San Francisco, and serves as the Head of Growth at Lottery.com – which he’s gone on record as saying will be his “viral Mona Lisa”. He also loves poker, Muay Thai, space, fantasy football, cryptocurrency, and a good rack of ribs.
"It's Time To Get Viral Hero!"
"This book absolutely shifted my outlook on entrepreneurship. So many "aha" moments while reading it the first time. I recommend it for any entrepreneur or anybody thinking of starting a business of any kind. 5 stars. Would have given 6 if I could have."